About ESG
Sustainable Development Goals (SDGs)
ESG differs from the Sustainable Development Goals (SDGs) in two fundamental respects: ‘operational alignment’ and ‘reporting utility’. The SDGs are a set of political ambitions conceived by the United Nations in 2015.
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Bluewashing
Bluewashing is a form of greenwashing. Bluewashing is marketing by companies (and organisations) that deliberately uses the UN Sustainable Development Goals to promote selected responsible practices that are at odds with the reality of their core operations.
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